Trusted by brand owners, agencies and entrepreneurs
01Your problem
Sound familiar?
If you run a growing ecommerce brand
Revenue is growing. So is the chaos.
Five tools that don't talk to each other. A team doing by hand what software should do. Orders, listings, content and customers spread across spreadsheets and inboxes. And you, still the person everything runs through.
That isn't a sign you're failing. It's a sign you've outgrown the way you run. I take the operations, the marketing and the systems off your plate, so you can lead the business instead of holding it together.
An errands app for Filipinos in places the big delivery apps don't reach. Post an errand, and a verified neighbour, a "Hopper", buys it, pays it, queues for it or brings it to you.
A form fill tags the lead, sends the booking link, waits a day, then splits: booked leads alert the team and open a deal, the rest get an SMS nudge.
Klaviyo flowAbandoned cart · ecommerce
A started checkout waits four hours, sends a reminder, then checks for an order: buyers exit, everyone else gets a 10% offer and an SMS before the cart expires.
Make scenarioLead routing · 6 apps
A new lead hits a webhook, AI scores and summarises it, and a router sends it everywhere it needs to go: every lead to Sheets and a welcome email, hot leads to the CRM and a Slack ping for sales.
Real posts, made for each brand and published through the scheduler I built into HQ: images and reels. Tap any post to see everything that brand has published.
Call centre, customer care, marketing, operations, builds. I know how each part of an ecommerce business actually runs.
My builds get used
HQ runs a 15-store group every day and does about 40 hours of manual work a week: a full-time person's job. Everything I build ships documented, so your team can run it.
Recognised for results
Best Output Award in email marketing at Ripple VA's. Certified by Klaviyo, MailerLite and in GoHighLevel. 732 live sales transfers in one month at Virtual Buddy 24/7.
05Meet me
Meet Hazzel
From the phones to the platform
I've worked every seat in an ecommerce business. That's why the systems I build fit how one actually runs.
I started on the phones in 2022, qualifying leads at a call centre, and was named Top Invaluable Agent. From 2023 I freelanced, supporting 12 ecommerce stores end to end. In 2024 and 2025 I worked with agencies: at Ripple VA's I ran email campaigns and automations, and won the Best Output Award in email marketing. At Pineapple VA Hub and TaskFlo I grew social accounts and produced the content behind them.
Since 2024 I've run day-to-day operations for Zingo World, a 15-store ecommerce group: the stores, the campaigns, the websites and apps, and the automation that ties them together. That's where I built HQ, the platform the business now runs on.
I still work all three sides: operations, marketing and the systems underneath. Few people do all three, and that's why my builds get used, not just delivered.
2022Call centreLead qualification · Top Invaluable Agent
2023FreelanceSupporting 12 ecommerce stores end to end
2024 – 2025Ripple VA's · Pineapple VA Hub · TaskFloEmail marketing, social & content · Best Output Award
2024 – nowZingo WorldRunning operations for 15 stores
2026HQ + 7 store buildsBuilding the systems a business runs onNow
I find where your revenue leaks and your hours disappear.
Step 2
Plan
We design what your business needs to look like at twice its size.
Step 3
Build
Stores, platforms, automations and marketing. Tested and documented.
Step 4
Hand over
Your team runs it, or I stay on as your partner.
07Your options
Ways to work together
You start at the first one
I don't quote a build before I've seen the business. The most expensive mistake in growth is building the wrong thing well.
So every engagement starts with a fixed-price diagnosis. You keep the plan either way.
Three ways to work together
Start here
Systems Diagnostic
Fixed scope · fixed price · about 2 weeks
I map your tools, workflows, storefront and marketing. You get a written plan: what to fix, in what order, and what each fix is worth. The plan is yours to keep.
Then
Build
Scoped from the diagnostic
Stores, platforms, automations and marketing systems. Built, tested and documented, and your team trained on every part.
Ongoing
Partner
Monthly · limited spots
I stay on to run, measure and grow what we built. One partner who knows your business from the inside.
Projects typically start at your starting price.
This is for you if
You run an established brand with real revenue
Your operations have outgrown your tools
You're ready to invest in infrastructure
This isn't for you if
You're looking for the cheapest hourly help
You want one-off tasks without a system behind them
Has your business outgrown the way it runs?
I take on a small number of brands each quarter, so each one gets my full attention from diagnosis to handover. Tell me where your business is today. I reply to every enquiry personally within 2 business days.
P.S. Not sure you're ready for a full build? Start with the diagnostic. You keep the plan either way, and you'll know exactly what your business needs next.
48 projects
All work
Stores, platforms, websites, campaigns, email, social media and the systems behind them.
I'm Hazzel May Bastida. I build the strategy, systems and support a growing business runs on.
Ecommerce Systems & Growth Partner. Nearly 5 years inside online businesses, from the phones to the platform. Based in the Philippines, working with brands across time zones.
Clarity, consistency and growth, built into how your business runs.
Good support goes beyond finishing tasks. It means building systems that free the owner to focus on what only they can do.
I bring analytical precision and a creative eye to every project, and I treat every client's business as my own. The goal is simple: your day runs smoother, and your business runs smarter, not harder.
Experience
2024 – now
Ecommerce Operations & Digital Marketing Specialist
Zingo World
Run day-to-day operations for 15 ecommerce stores: listings, store updates, orders and customer care. Design and build the group's websites, landing pages and web apps, including HQ. Plan and run email and social campaigns. Automate the team's repeat work.
Apr 2023 – now
Digital Marketing & Executive Partner
Freelance · Upwork & OnlineJobs.ph
Supported 12 ecommerce stores end to end. Built SEO-optimised websites and landing pages, set up CRMs with automated workflows, and ran email campaigns that lifted engagement and sales.
2024 – 2025
Digital Marketing & Business Support Specialist
Ripple VA's Agency
Ran email campaigns and automations for multiple clients: segmentation, newsletters and performance tracking. Designed websites and landing pages. Executive support for agency clients. Best Output Award in email marketing.
2024 – 2025
Social Media & Operations Support
TaskFlo Agency
Managed social media marketing for home-care brands: content planning, captions and performance tracking. Supported the bookkeeping team. HIPAA-trained for US healthcare clients.
2024 – 2025
Multimedia Specialist
Pineapple VA Hub
Ran digital marketing campaigns and grew client social accounts. Produced graphics, video and websites in Canva, CapCut and Adobe Express.
Jan 2022 – Apr 2023
Lead Qualification (Call Centre)
Virtual Buddy 24/7
Handled high volumes of inbound and outbound calls, qualified leads and transferred live calls to sales. Top Invaluable Agent Performer.
Background & education
Strong foundations, sharpened by experience.
Bachelor of Science in Secondary Education, Major in English, Philippine Advent College, 2022.
I trained to teach, and it shows in every handover. Every system I build ships with documentation your team can follow, written in clear, professional English.
As an officer in the Student Government Organization and the Supreme Student Government, I earned a Leadership Award. That's where I learned to lead people, not just manage tasks.
Recognition
Best Output Award3rd place · Email Marketing Workshop, Ripple VA's 2024
732 transferslive sales transfers in one month · Virtual Buddy 24/7
Top Invaluable AgentCall performance · Virtual Buddy 24/7
Leadership AwardPhilippine Advent College
Certifications
Click any certificate to view it full size.
Languages
English, fluent (professional working proficiency) · Filipino, native
Let's build what your business runs on.
Tell me where your business is today. I reply to every enquiry personally within 2 business days.
Help is just around the corner: an errands app for Filipinos in places the big apps don't reach.
8kinds of errands
15screens designed
ID-checkedHoppers before their first task
2026started, and just getting going
My roleFounder: idea, design and build
What I builtCustomer app, Hopper app and the website
Who it's forFamilies and workers in Dipolog City and towns like it
ResultsErrands done / Hoppers signed up
The wall
In towns like Dipolog, the big delivery and errand apps don't come. Paying a bill, queuing at a government office or a bank, or picking up medicine still means a day off work or a long trip, and many people simply can't make it.
What I built
A customer app: say what you need (buy for me, pay my bills, queue for me, deliver, household help, transport, travel, remote), pick a time, pin the place on a map
A Hopper side: sign up, an ID check, safety rules, a feed of jobs nearby, and the job details
Chat in every errand, a hand-off code so the right person receives it, and reviews after
The website, so people find it and can sign in from anywhere
The idea
Somebody nearby can always help. HazzaHub connects the person who needs an errand done with a verified neighbour who can do it, and keeps both safe while it happens.
Key insight
The gap isn't the errand, it's trust. Verified Hoppers, a hand-off code and reviews are what let a stranger run your errand.
See every screen
The full customer and Hopper flow, 15 screens.
hazzahub · website
Have an idea like this?
I can take it from a sketch to a working app and website.
The all-in-one platform a 15-store ecommerce group runs on.
A recreation of HQ with sample data · hover to pause · pick a chapter
3 monthsto design and build
15 storesrunning on it daily
29services connected
~40 hrsof manual work a week, automated (est.)
My roleDesigner, builder and operator
What I builtAll-in-one operations platform
Tools
Next.jsSupabaseVercelShopifyClaude
Results~40 hrs a week automated · 15 stores on one login
The wall
Fifteen stores across Shopify, Amazon and eBay, products sourced from suppliers, and content going out on six social channels. Each part lived in its own tool and its own login. Scheduling sat in one place, tasks in another, the team in group chats, and the owner held it all together.
What I built
A scheduler that runs 43 jobs on its own: stock checks, listing syncs, order fulfilment, social publishing and reports
A tracker for the team: tasks, timesheets, schedules and who is working on what
Every store and marketplace managed from one screen
One publishing pipeline to Facebook, Instagram, TikTok, YouTube, Pinterest and Threads
Customer chat, leads and a sales pipeline
Analytics, search performance and trend research in one dashboard
A desktop app for the team
The after
The business now runs from one login. Work that would take one full-time person about 40 hours a week happens on its own, on schedule, and the owner sees everything in one place.
Key insight
One system beats fifteen logins. When every store, channel and teammate shares one place, work that used to need a person runs on a schedule.
Built with
Next.js · Supabase · Vercel · Shopify, Amazon, eBay, Meta, TikTok, YouTube and Google APIs
scheduler
team tracker
store dashboard
Want this for your business?
Every project starts with a diagnosis of how your business runs today.
NookiPets ran on Shopify, where a theme and paid apps decided what the store could do. Before moving six pet brands off it, the approach had to be proven on one.
What I built
Product catalog moved over from Shopify
The full storefront: collections, product pages, cart and checkout
Customer accounts and order history
SEO set up from the ground up
The after
NookiPets became the template: its storefront and backend are the base every other store in the group was built from. One backend and one database per store, never shared.
Key insight
Prove it on one store, then scale the pattern. Every store after NookiPets started from working code, not a blank page.
Built with
Next.js · Medusa v2 · Stripe · Railway · Vercel · one backend and one database per store
homepage
Homepagescreenshot goes here
collection
Collectionscreenshot goes here
product page
Product pagescreenshot goes here
Want this for your business?
Every project starts with a diagnosis of how your business runs today.
A form fill tags the lead, sends the booking link, waits a day, then splits: booked leads alert the team and open a deal, the rest get an SMS nudge.
Klaviyo flowAbandoned cart · ecommerce
A started checkout waits four hours, sends a reminder, then checks for an order: buyers exit, everyone else gets a 10% offer and an SMS before the cart expires.
Make scenarioLead routing · 6 apps
A new lead hits a webhook, AI scores and summarises it, and a router sends it everywhere it needs to go: every lead to Sheets and a welcome email, hot leads to the CRM and a Slack ping for sales.
Award-winningemail automation, Ripple VA's 2024
Make · ZapierMonday.com, GoHighLevel
Documentedwith SOPs for the team
My roleAutomation builder
What I builtWorkflows, CRM and email flows
Tools
MakeZapierMCmonday.comHHighLevelKKlaviyo
Resultshours saved per week
The wall
A manual process: copying orders, posting content, chasing follow-ups.
What I built
Workflows in Make.com, Zapier and Monday.com that move data between tools
CRM set up in GoHighLevel with automated follow-ups
Email flows in Klaviyo: welcome, abandoned cart, win-back and BFCM
SOPs so the team knows what runs and why
The after
Hours saved per week, or tasks that now run on their own.
Shopify
AliExpress
Medusa
WordPress
Wix
GoDaddy
Vercel
Railway
GitHub
Mailchimp
ConvertKit
Resend
Claude
ElevenLabs
Meta
Umami
Make
Zapier
ClickUp
Asana
Trello
Notion
Evernote
Zoom
Loom
Calendly
Google Workspace
Gmail
QuickBooks
Chase
LastPass
HQ
HazzaHub website
Adrenaline
Beautiful Body
Bon Voyage
CheeQy Babe
MALINKI
NookiPets
Yummy Tummy
Juicy Dose Merch
Juicy Dose Studio
Juicy Dose Cinematic
Juicy Dose World
Top-Tier AI Voice Pro
The Social Work Pivot
Pineapple Harbor
Nookipets Howl-o-ween
Malinki Boo Crew
Yummy Tummy Halloween
Loyalty programme
Print studio
Product page
Track order
Affiliate programme
Shoppable reels
Reviews
Gift cards
Next.js
Supabase
Stripe
05Social media
121 posts · 8 brands · Facebook & InstagramReal posts, made for each brand and published through the scheduler I built into HQ: images and reels. Tap any post to see everything that brand has published.